FILE PHOTO: A trader is reflected in a computer screen displaying the Spotify brand before the company begins selling as a direct listing on the floor of the New York Stock Exchange in New York, U.S., April 3, 2018. REUTERS/Lucas Jackson/File Photo
(Reuters) – Spotify Technology SA (SPOT.N) said on Tuesday comedian Joe Rogan’s podcast will be available on the music streaming platform starting Sept. 1 and will become an exclusive later this year, sending shares 8% higher.
Rogan’s podcast, “The Joe Rogan Experience,” is downloaded millions of times each month and is routinely featured among top podcasts on Apple’s charts.
He has interviewed well-known politicians and businessmen on the show, including Tesla Inc (TSLA.O) Chief Executive Officer Elon Musk and U.S. Senator Bernie Sanders.
The company did not disclose financial details of the multi-year agreement. The podcast will be free for all of the platform’s