FILE PHOTO: A 3D-printed Facebook logo is seen placed on a keyboard in this illustration taken March 25, 2020. REUTERS/Dado Ruvic/Illustration
SAN FRANCISCO (Reuters) – Facebook Inc on Thursday acquired Swedish mapping technology company Mapillary, which collects images from tens of thousands of contributors to build immersive and up-to-date maps, the companies said.
Mapillary Chief Executive Officer Jan Erik Solem, who founded the Malmö-based startup after leaving Apple Inc in 2013, said his company’s technology would be used to power products like Facebook Marketplace and supply data to humanitarian organizations.
Solem had sold a facial recognition startup, Polar Rose, to Apple in 2010.
Facebook confirmed the transaction, but declined to disclose the terms. Mapillary did not immediately respond to a request for comment.
Mapillary aims to solve one of the most expensive problems in mapping: keeping maps updated with “street level data” about signs, addresses and other information that can