(Reuters) – Spotify Technology on Tuesday plans to announce local language adaptations of a popular scripted podcast as part of the Swedish music streaming company’s strategy to appeal to a wider global audience.
FILE PHOTO: The Spotify logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., May 3, 2018. REUTERS/Brendan McDermid
The first show, available globally on July 7, will be Sandra, a scripted podcast released in 2018 by Gimlet, later bought by Spotify, and will be released in France, Germany, Mexico and Brazil.
The new format is far more ambitions than translating shows into local languages, Spotify said. Its producers have altered scripts, changed the names of characters for local taste, context and feel, and features known stars in those countries.
“In many cases when you have a translation done, it doesn’t allow you to bring in the