(Reuters) – Self-driving technology company Cruise, a unit of General Motors Co’s (GM.N), is trying to poach engineers from struggling rival Zoox Inc, according to an email sent to Zoox engineers by the founder of Cruise this week.
FILE PHOTO: Kyle Vogt, chief technology officer, president & co-founder of Cruise, a Honda and General Motors self-driving car partnership, stretches from a Cruise Origin autonomous vehicle during its unveiling in San Francisco, California, U.S. January 21, 2020. REUTERS/Stephen Lam/File Photo
The move comes as the Wall Street Journal reported last week that e-commerce giant Amazon.com Inc (AMZN.O) is in advanced talks to buy Zoox, a company founded six years ago and based in Silicon Valley.
“Cruise is willing to recognize the full value of the rewards you’ve earned at Zoox – something that is very unlikely to occur via an acquisition in this environment,” said the email