BRUSSELS (Reuters) – Google may be able to stave off a full-scale EU antitrust investigation into its planned $2.1 billion bid for fitness tracker maker Fitbit (FIT.N) by pledging not to use Fitbit’s health data for its ads, people familiar with the matter said.
A man walks past a logo of Google in front of at an office building in Zurich, Switzerland July 1, 2020. REUTERS/Arnd Wiegmann
The deal announced in November last year allows Google, a unit of Alphabet (GOOGL.O), to take on Apple (AAPL.O) and Samsung (005930.KS) in the fitness trackers and smart watches market, where other players include Huawei [HWT.UL] and Xiaomi (1810.HK).
The leader in the global wearables market was Apple with a 29.3 % market share in the first quarter of 2020, followed by Xiaomi, Samsung and Huawei, according to data from market research firm