FILE PHOTO: The logos of TikTok and Facebook are displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration
SAN FRANCISCO (Reuters) – Facebook’s escalated a bruising fight with TikTok with the launch on Wednesday of its new short-video feature Reels, a look-alike service embedded within its popular Instagram app.
The debut arrived at a fraught moment for TikTok, which has come under threat of a ban by the White House, prompting China’s ByteDance to weigh a sale of the app’s U.S. operations to Microsoft.
Here is a look at the tense tangle between heavyweight Facebook and upstart TikTok.
* Before China’s ByteDance acquired Shanghai-based startup Musical.ly in 2017 and turned it into TikTok, Facebook Chief Executive Mark Zuckerberg tried to buy the app, BuzzFeed has reported. A source familiar with the effort confirmed the talks to Reuters. Discussions ultimately stalled, and by 2018 Facebook executives believed